This paper is about African Art. Topic is free to choose anything Research

This is about African Art. Point is allowed to pick anything about African Art yet should concentrate on one structure or practice of - Research Paper Example Workmanship assumes assume imperative jobs in the human lives as it conveys, engages, a wellspring of pay, express the state of mind in the general public, separate undoubtedly. Craftsmanship could likewise be utilized to add tasteful qualities to our foundation, cars and apparel among others. Workmanship can draw in outsiders from various corners of the world to a particular goal, for example, a lion's share of Europeans and different pieces of the created countries travel to Africa just to have a genuine vibe of the African craftsmanship. They appreciate the African moves, tunes, figures and artistic creations among different components of Art. This talk is about the novel engineering of the Egyptian’s pyramids as a type of visual workmanship. The Egyptian’s pyramids are the absolute generally novel and significant craftsmanship in Africa. It is separated into different classifications relying upon the inception (Smyth 2013). The excellence of the pyramids isn't just credited to the structures yet different highlights remembered for them. For example, Egyptian’s pyramids have alleviation designs just as created divider artworks among other reviving highlights. A portion of the models in the pyramids incorporate the well known pillars and the sphinx sculptures among others (Arnold, 2010). Discussing the Egyptian’s pyramids without the notice of the antiquated Egypt history is viewed as deficient. The old Egypt was portrayed by desert and dry meadow atmospheres. This could clarify why the local Egyptians needed to utilize some desert highlights like the sand hills to build their structures. They could put gigantic obstructions in the open fields to trap residue and this denoted the establishment or the start of their remarkable developments. Mesopotamia was one of the antiquated towns and it created because of its two waterways to be specific Tigris and Euphrates. It’s accepted that the two streams contributed immense to the d evelopment in the locale, as it bolstered exchange and transport from outsiders from neighboring urban communities like China and India. The two streams additionally accommodated the development of the Egyptian’s old structures. The two streams likewise gave water to farming among other local and business employments. The antiquated Egypt was administered by the exclusive class called the ruler. It included by of the top positioned clerics among different authorities. The white collar class was left to the dealers, tradesmen and church among others. The last low class was the slaves who were constrained by their lords to work in the rural fields and development workers. They were Israelites who were once invited in the nation, however the adjustments in the government changed their general neighborliness in the nation. Egyptian’s pyramids with the figure of divine force of the Sun heated blocks were the fundamental development material in the antiquated Egypt. The bloc ks were shaped from the rich Nile River dirt at that point left to dry in the normal sun. In any case, structure for the top ruler pioneers were developed from the stones. The nation is wealthy in limestone with the exception of the farming rich Mesopotamia. The extraordinary outside dividers are cautiously to either slant tenderly or stand vertical. The old engineering showed up at the level rooftops due the way that the nation was essentially a desert; henceforth no significant downpour was normal. The rooftops are basically upheld by all around built pillars and sections, both produced using mud. The antiquated structures have the local

Sir Richard Branson, Chairman, Virgin Group, Ltd Essay

Sir Richard Branson, Chairman, Virgin Group, Ltd - Essay Example The organization has wandered into shifted business, and it has in excess of 200 combinations that work over the globe. The organization has around 50 thousand representatives, and it gets roughly 20 billion dollars in yearly deals. Numerous individuals respect the Virgin brand and Branson consistently accepts that by treating workers successfully, they will get beneficial; hence draw in clients who thus would compensate partners. Branson accepts that powerful correspondence and collaboration capabilities will yield better outcomes. He dedicates himself towards inspiring and remunerating representatives too listen effectively to them so as to make hierarchical worth. Branson utilizes a blend of authority styles so as to improve the association esteem; in this manner accomplishing authoritative objectives viably. In the first place, Branson utilizes true authority since he is authentic with his work. He is consistently prepared to offer an answer in a certifiable manner to any represe ntative who approaches him. Hellriegel and Slocum (2010, p. 291) contend that legitimate pioneers have the most elevated respectability and are constantly dedicated towards improving association execution. Branson is one of the pioneers who are submitted towards building suffering associations andâ who areâ genuine to the organization basic beliefs. He builds up his own administration styles that are steady with his character. For example, numerous associations move in structuring imaginative brands that meet the desire for clients and they treat clients as the lord in the market. Be that as it may, Branson does inverse by treating workers first, and the clients follow later. This is on the grounds that he accepts that by persuading representatives, they will try sincerely and get gainful; along these lines meeting the desires for clients. Along these lines, Branson is a legitimate pioneer since he hangs on the convictions he embraces; in this way noteworthy moral practices in bus iness. This is basic since it will prompt fruitful hierarchical execution. Furthermore, Branson utilizes value-based initiative since he focuses on his subordinates and he helps out them through understandings. Value-based administration styles are among the important authority the board styles in a substance. This administration style recognizes authority elements and perceives pioneers as being liable for the activities of their subordinates (Hellriegel and Slocum (2010). For this situation, pioneers persuade representatives through contribution them rewards as a method of propelling them to buckle down. Branson centers around collaboration execution, and he centers around the oversight jobs in an association. This is fundamental on the grounds that a value-based pioneer is a pioneer who is engaged to keep things the same, yet they are not prepared to transform anything later on. This pioneer focuses on representatives or the supporters so as to tackle any difficult that may emerg e. Branson utilizes transformational administration model and this style is of huge advantage in the organization. This is on the grounds that this administration style stresses on solidarity and joint exertion in making association change. Branson urges representatives to cooperate and presents another arrangement of objectives that can empower an association to make change. Transformational style accentuates on shared qualities and joint endeavors towards expanding execution level (Hellriegel and Slocum 2010, p. 329). Branson buckles down so as to take care of the issue of every representative, and he generally ensures that he has the response for each issue.

Nature Versus Nurture free essay sample

Gay is characterized as: â€Å"of, identifying with, or described by an inclination to coordinate sexual want toward one more of the equivalent sex† (Webster’s Dictionary, fourth ed. , 2003) The nature approach depends on an opportunity that people are brought into the world with a particular quality that decides whether they will be gay. At the end of the day, a few people are brought into the world gay. (Johnson, 2003) The sustain approach tells that individuals are affected by their environmental factors. In this methodology, A sustained gay individual is one that is made gay. (Johnson, 2003) Originally the American Psychological Association (APA) had considered homosexuality a psychological illness. The discussion now-a-days rotate around if sexuality depends on nature, a person’s domain, or dependent on sustain, a person’s childhood. Alfred Kinsey spearheaded probably the soonest test during the 1930s. Kinsey’s inquire about brought about little other than placing the word gay into the normal language. Karen Hooker finished the primary mental test in 1957. We will compose a custom exposition test on Nature Versus Nurture or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The exploration was assembled to examine the connection between homosexuality, mental turn of events, and ailment. The subjects were given three tests, the Rorschach, TAT, and MAPS. She confirmed that there was no connection between social determinism of sexuality. As a result of Hooker’s examine, the APA discharged an announcement in 1975 saying that homosexuality was not a psychological issue. As indicated by an ongoing pamphlet from the APA, they have â€Å"called on clinicians to start to lead the pack in expelling the disgrace of psychological instability that has for some time been related with lesbian, gay, and promiscuous directions. † (American Psychological Association 2008 ) D. F. Swaab sorted out the following significant research investigate after death minds. â€Å"Swaab found in his after death assessment of gay males’ minds that a bit of the nerve center of the cerebrum was basically not the same as a hetero cerebrum. The nerve center is the bit of the human mind straightforwardly identified with sexual drive and capacity. (Johnson, 2003). The piece of the mind called the nerve center incorporates a segment called the suprachiasmatic core (SCN). The SCN was multiple times bigger in hetero guys than their gay partner. About a similar time, researcher Laura Allen had a comparative result with her exploration. Both Swaab’s and Allen’s determination turned into a stage for the natural contention on homosexuality. Simon LeVay led an examination dependent on the nerve center in 1991. LeVay additionally put together his outcomes with respect to an after death assessment of the mind; anyway his tests were led on individuals that kicked the bucket of AIDS related diseases. His exploration inferred that the distinction in life systems was not an aftereffect of nature or support, however a consequence of pre-birth cerebral turn of events and auxiliary separation. Social behaviorists are not sold on the possibility that homosexuality is a consequence of organic impacts; most social scholars accept youth segments as the biggest driving element to homosexuality. Most psychoanalytic hypotheses stress the part of parental and family structure, not society. Behaviorists inferred that some sex and sexual contrasts result from the jobs by loved ones during adolescence. There was no proof that bolstered that gay kids were raised uniquely in contrast to a hetero youngster. Social scholar David Halperin had confidence in Planophysical hypothesis. This idea imagined that gay people were freaks. His hypothesis is defamed by a huge number in the mental network. His hypothesis just gave outcomes, not a reason. He neglected to show any logical outcomes. Simultaneously, another social scholar Jean Foucault accepted that homosexuality was a psychological issue, and afterward had advanced into an animal categories bringing about the term gay. There are three contrasts in the two hypotheses. Foucault presumed that the profundity of want was just shallow inclinations. Halperin said that homosexuality is to a greater extent a mental issue than sexual inclination. Foucault didn't isolate individuals into various classes. Halperin isolated individuals into heteros, gay men, and lesbians. The last contrast was that Halperin considered gay people to be as equivalents. Foucault accepted that homosexuality was constantly founded on uncalled for contrasts in age, race, instruction, and economic wellbeing. Dignitary Hamer directed an examination looking at hereditary qualities called the linkage study. He and a gathering of researchers found attributes that went from age to age in a family. As per this examination, the gathering of specialists accepted homosexuality was acquired. In July 1993, the lofty research diary Science distributed an investigation by Dean Hamer which asserts that there may be a quality for homosexuality. Research appeared to be very nearly demonstrating that homosexuality is inborn, hereditary, and subsequently unchangeable an ordinary variation of human instinct. Is there a Gay Gene? , n. d. , para. 4) Scientists are as yet leading examination to figure out what causes homosexuality. The most recent research creates around a hypothesis that all creating hatchlings start as females. Different investigations advance around medical problems of the mother during pregnancy and food borne infirmities. There may never be a response to what causes homosexuality.

Trickery and Deception A Dish Best Served by Shakespeare - Literature Essay Samples

Though those that are betrayed Do feel the treason sharply, yet the traitor Stands in worse case of woe (Cymbeline, III.iv). Shakespeares carefully crafted world of deception and trickery within Much Ado About Nothing thrives on deceitful characters-both malicious and virtuous-whose manipulation of information affords them control and power that they would otherwise not enjoy. While hidden identities and meanings are achieved through trickery by nearly all of the principle characters, the motivations behind these deceptions vary from Claudios search for love to Don Johns evil plot to gain a fortune. Benedick and Beatrices beguiling courtship based on false statements, Claudio and Heros betrothal founded initially on a falsehood, and Don Pedros plot to prevent said marriage through trickery allows Shakespeare to demonstrate the role of deceit in the world of play and comment on theater in general. Benedick and Beatrice conceal their true feelings for one another by hiding behind masks of witty banter and stinging insults. Even when Benedick is not nearby, Beatrice takes refugee in her criticism of him, remarking to a messenger that Benedick will hang upon [Claudio] like a disease costing him a thousand pound ere a be cured (I.i). This verbal bombardment is described by Leonato as a kind of merry war betwixt Signior Benedick and her, introducing the reader to the idea that perhaps the stinging taunts tossed between the two are indicative of something else (I.i). The first exchange that occurs between Beatrice and Benedick takes place when Benedick believes the mask he is wearing hides his identity. Beatrice, who is aware of his identity regardless of his deceit, attacks the unsuspecting Benedick with a barrage of scathing indictments, claiming he is a princes jester and a very dull fool (II.i). Because both characters find comfort in their own deceit, it is impossible for either to consider the hidden meaning of their verbal tÃÆ'Â ªte-ÃÆ'Â  -tÃÆ'Â ªt es. Ironically, it is only through the masterful scheming and trickery of Claudio, Hero, and their accomplices that Benedick and Beatrice become aware of their true feelings for each other. Shakespeares dual and conflicting uses of deception-both keeping apart and brining together Benedick and Beatrice-create subtle intricacies that give the world of the play a decidedly richer feel. More generally, however, Shakespeare uses these same motifs to comment on the contradictions of theater in general. The courtship of Benedick and Beatrice, hindered and enabled by concealment, is, therefore, a parallel to theater in general.The fate of Claudio and Hero eerily mirrors that of Benedick and Beatrice. While Claudio does not hide himself behind a mask of insults and slander, he instead settles on a literal mask in the form of Don Pedro. After mischievous scheming, Don Pedro devises a plan to present himself in some disguise and take her hearing prisoner with the force And strong encounter of my amorous tale (I.i). Claudios inability to woo in his own name means he must turn to Don Pedro to aid in his deception. While Don Pedros alluring charm and grace, prompting him to command Hero Speak low, if you speak love wins her heart for Claudio, this glorious feat is accomplished through presumably unnecessary deception (II.i). Claudio, posing as Benedick, is incorrectly informed through Don John and Borachio that Don Pedro wooed Hero for his own purposes, prompting him to declare in despair to trust no agent; for beauty is a witch Against whose charms faith melteth into blood (II.i). Trickery wins Heros heart for Benedick and also convinces him of Don Pedros betrayal. As with Benedick and Beatrices relationship, Shakespeare uses deception to both bring Claudio and Hero together as well as convince Claudio of the impossibility of their union. The dramatic irony created when the audience knows the hidden truths of the affair adds to the suspense of the play. Once again, subtl e irony is inherent within the seeming contradictions between the expectations of the characters and reality. While Claudio uses deceit to bring him Hero, and therefore happiness, the trickery and treachery of Don John prevents him from immediately enjoying that same happiness. Shakespeare creates this paradox within the relationship of Claudio and Hero to show that true happiness must be gained through honest relationships.Unlike the two couples in the play, Don John uses misinformation and treachery to destroy happiness, not create it. For his own selfish reasons, he goes to incredible lengths to prevent the union of Claudio and Hero, even going so far as to enlist Borachio and the unknowing Margaret. By using her as a decoy to convince Claudio of Heros infidelity, Don John believes there shall appear such seeming truth of Heros disloyalty that jealousy shall be called assurance and all the preparation overthrown (II.ii). Up until this point, the countless moments of deception hav e not been accompanied by sinister undertones. The successful completion of this plan, naturally, leads to the dissolution of the intended nuptials between Claudio and Hero. Ironically, however, it is only through further deception that this is partially remedied. After Claudio brutally leaves Hero at the altar, only Friar Franciss quickly produced plan for deceit prevents complete tragedy. Your daughter here the princes left for dead: Let her awhile be secretly kept in, And publish it that she is dead indeed (IV.i). By pretending that the innocent Hero died of shame, the possibility remains for her still to find the happiness initially denied to her. Once Heros name is cleared through the discovery of Don Johns evil plot, she is reintroduced to Claudio as a niece of her father. While this deception is short lived-only a few moments after their greeting Claudio exclaims with happiness Another Hero!-it is necessary to the marriage of the pair (V.iv). As with the other examples throu ghout the play, Shakespeare again portrays deception and treachery as a double-edged sword capable of causing both bliss and sorrow. This duality mirrors the world of theater where actors must hide their identities to achieve the proper character while still allowing for their pure emotion to be displayed. While trickery and deceit are integral to the plot and meaning of Shakespeares Much Ado About Nothing, the consequences of characters manipulation of information has varied outcomes from happily ever after for Benedick and Beatrice to presumed imprisonment for Don John. This inconsistency allows Shakespeare to use deceit as a plot device to affect the world of the play in such a way as to comment on theater in general. Although Shakespeare did not conclude that treachery and trickery has the greatest consequences for the traitor within the dialogue of this play, his belief is nevertheless mirrored through the plot and characters.

Climate Changes And Climate Change Essay - 1458 Words

Abstract: Climate is inherently variable. Climate changes from place to place and it varies with time. The world now faces one of the complex and important issue it has ever had to deal with: climate change. Climate change today is one of the biggest concerns of human beings on the planet and the effects of climate change are undeniable and it may cause environmental, social, and economic threats to the planet. We already know and easily can highlight several signs of climate change. They are: rising global sea level, widespread melting of snow and ice, rapidly changing ocean and global temperatures, and other signs. So, what are the causes of climate change? Is it natural or do human beings cause it? Well, in both cases we would be right. The climate change can be affected by natural factors, such as solar output, volcanic eruptions, and the Earth’s orbit around the Sun. Also, climate change can be affected by human activities such as, deforestation, burning fossil fuels, causing ozone hole, and building mass destructive weapons and using them on earth that causes a huge radioactivity on earth. Currently, the threat of global climate change does not threaten some nations to the extent of others. Compare the United States with the rest of African countries. We live in prosperity and in much easier time than the rest African countries. Most African countries cannot grow anything on their lands because of climate change. At the end, climate change might affect everyone onShow MoreRelatedClimate Changes And Climate Change Essay1656 Words   |  7 Pages Climate change is defined by the Intergovernmental panel on climate change ( IPCC) as a variation in the mean state of climate persisting for an extended period of time typically decades or longer while the United Nations Framework Convention on Climate Change (UNFCC) defines climate change as a change in the climate which is attributed directly or indirectly to human activities that alters the composition of the gl obal atmosphere and which is in addition to natural climate variability observedRead MoreClimate Changes And Climate Change1016 Words   |  5 Pagesâ€Å"Climate change is a reality that is happening now, and that we can see its impact across the world† (Haddrill, 2014) Climate change is the changes in the pattern of the climate due to natural and human activities that has been used inappropriately. Climate is defined as the â€Å"average weather† (Calow, 1998) for a particular region. Climate change is the human activities that affect Earth’s climate by using the human activities inappropriately that leads to the warming of the Earth. There are varietyRead MoreClimate Changes And Climate Change797 Words   |  4 Pagesdirect/indirect link between extreme events and climate change and the similar observation was found by Seneviratne et al., 2012) supporting that Climate change has resulted in changes in the occurrence of extreme events. Moreover, Out of 24 ex treme events analyzed in this paper, 12 showed direct or indirect links to anthropogenic climate change and some could not be explained. Once a change has been detected it is important to attribute that change to some cause. Attribution, especially to humanRead MoreClimate Changes And Climate Change1081 Words   |  5 PagesThe concept of climate change has been around for quite a while. The earliest mention of climate change dates back to the 19th century. Swedish scientist, Svante Archenius was the first scientist to study the effect of CO2 on climate. (Rodhe et al 1997) The Intergovernmental Panel on Climate Change (IPCC) defines climate change as â€Å"A change in the state of the climate that can be identified (e.g by using statistical tests) by changes in mean and/or the variability of its properties and that persistsRead MoreClimate Changes And Climate Change1817 Words   |  8 Pageshear the words â€Å"climate change† what comes to mind? Probably weather and the changes. Many of us watch the news or use an app on our cellphones/electronic devices to keep an eye on the weather for the day, week, or even the month. But, there is actually a difference between weather and climate. Weather is actually â€Å"the changes we see and feel outside from day to day. It might rain one day and be sunny the next. Weather also changes from place to place† (Dunbar, 2014). 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Climate change is also used commonly with another phrase – global warming – reflecting scientific observations of strong warming trends over the past century or so. Indicators like rising sea levels, retreating snow cover and gla ciers, longer growing seasons and shiftingRead MoreClimate Change Is The Change923 Words   |  4 PagesClimate change is the change in earth’s climate like temperature and precipitation over a particular region. Climate change has shown its affect all across the globe and is leading to all undesirable loses. Some of the reasons of radical climate changes are: †¢ Irresponsible activities of humans like misuse of fossil fuels, polluting water bodies and use of non-renewable sources †¢ Burning of fossil fuels like coal and oil are rising the levels of carbon dioxide in the air. Climate change is not onlyRead MoreClimate Change Is A Change1482 Words   |  6 Pages Climate change is a change in global or regional climate patterns. Climate change is a topic that is brought up in many different genres of conversations. Whether it be brought up and discussed in politics, school, family, or friends, some people still limit using those words when in casual conversation. Some of those same people are the people who still deny that climate change is happening. Climate change affects every single one of us. It affects everyone who lives on this earth every day andRead MoreThe Change Of The Climate Change1184 Words   |  5 Pages The world continues to spin and spin, and we’ve always heard about the condition of the climate. We hear about the changing levels of CO2 in our atmosphere and the Earth’s population contribution to the rise of it. No one usually stops to think about how the food production systems for the food we eat is also a contributing factor to the rise of CO2. â€Å"I turn my life upside-down, start biking to work, plan t a big garden, turn down the thermostat so low I need the Jimmy Carter signature cardigan

A Study On State Bank Of India - 2028 Words

Chapter 6 FINDINGS OF THE REPORT The following are the major findings of the report: 1. It is evident from personal observation and also from the analysis of 5.1,5.2,5.3 and5.4 that: †¢ Almost 95% of the people in Guwahati have their accounts in State Bank of India. This is because everyone has the stereotype that State Bank of India is the best amongst all the banks. †¢ The younger generation people are comfortable in banking with the privatized banks while the elder generation seems to be comfortable with the nationalized banks. †¢ Now a days, it is found that customers are willing to have their accounts in multiple banks rather than having it in one bank. †¢ When asked about the people about which sector they would prefer banking with,†¦show more content†¦Ã¢â‚¬ ¢ Also other services like statement enquiry, insurance services, mobile and internet banking etc. are also gaining importance day by day and these have to be looked by the banks seriously. 2. It is evident from personal observation and also from the analysis of 5.5.1, 5.5.2, 5.5.3, 5.5.4, 5.5.5 and 5.5.6 that: †¢ The various facilities provided by the banks like availability of information brochures, ATM machines in convenient locations, no long line ups at counters etc. are very important now a days to gain customer satisfaction regarding the banks they are banking with. Also the customers like a pleasant and attractive dà ©cor within the banks so that they can feel relax while doing their important work with the banks. 3. It is evident from personal observation and also from the analysis of 5.6.1, 5.6.2, 5.6.3, 5.6.4, 5.6.5 ,5.6.6 and 5.6.7 that: †¢ The manner, appearance, efficiency, professionalism and knowledge of the staffs of the bank also play an important role in driving customers to their respective banks. The reason is that if the staffs are not able to handle the queries or problems of the staffs then the customers are not tempted to do banking with a particular bank. This may be either with a nationalized or a privatized bank. 4. From personal observation and also from the analysis of 5.7, 5.8.1, 5.8.2, 5.8.3, 5.8.4, we can find that: †¢ Statements that the bank provides are

Fashion Management Conference At Florence -Myassignmenthelp.Com

Question: Discuss About The Fashion Management Conference At Florence? Answer: Introduction The report is based on the introduction of a new product for the brand Subway. The different factors that will be analysed in the report are the strategy of the product which includes, branding, packaging, quality, labelling, product mix and the services will be provided. The pricing of the new product will also be discussed and the way by which this influences the sales will be analysed. The promotional mix of the new product will be discussed in detail in the report. The people who are related to the introduction of this product and the processes related to this are the marketing part of this analysis. Subway is a franchise of fast food based restaurants that its origin in America and the primary products of the organization are, salads and submarine sandwiches. The organization was founded in the year 1965 (Subway.com 2018). Summary of Assignment Part A The part A of the assignment is related to the analysis of fast food industry and explaining the strengths, weaknesses of the industry. The industry is analysed based on the SWOT framework. The behaviour of the consumers are also analysed in the previous assignment. The other factors that are analysed in the report are the decision-making process of the buyers and the market segmentation based on the customers of the fast-food industry (Huang and Sarigll 2014). (Refer to Appendix 1) Marketing Mix The product that is being introduced in Subway is ice-cream. Ice-cream is such a product which is still not available in the stores. The marketing mix is comprised of the description of the product, the price of the product, promotional activities related to the product and the place where it is introduced. Product Life Cycle The product life cycle comprises of four stages which include, introduction, growth, maturity and decline. The ice-cream that is introduced by Subway is named as Subway Big Ice Surprise. The product is in the introduction stage as it is being launched by the brand in the management. The other stages of product life cycle cannot be linked with the new product of the brand (Liu et al. 2017). (Refer to Appendix 6) Branding The product is named as Subway Big Ice Surprise. The awareness of the brand can be spread among the customers with the help of digital marketing and through the website of the company. Packaging The packaging of the product will be done in small bio-degradable food cups and edible preservatives will also be added so that these products can be stored for a longer time. The ice-cream will be served in the outlets of Subway in Australia. (Refer to Appendix 4) Labelling Labelling acts as the major factor for any new product that is being launched in the market. The label of Subway Big Ice Surprise will denote the policy of the organization to serve natural and healthy products (Bahadir, Bharadwaj and Srivastava 2015). Quality The quality of the cups in which ice-cream will be served will be of bio-degradable quality so that it does not affect the environment and also provides healthy options of ice-creams for the customers. (Refer to Appendix 3) Product Mix (Depth or Width) Product mix can also be called the product portfolio. The product mix consists of the product line and the type of the product. The availability of the different types of the same product helps in deciding the depth of the product mix. The ice-creams will be available in different natural and organic flavours which include, coconut, mango, orange, strawberry, chocolate, coffee-walnut and many more (Hanssens et al. 2014). (Refer to Appendix 5) Augmented Services The services that are offered by any organization other than the physical product are known as the augmented services. Augmented services are related to the marketing as well as promotional activities of the operations. Subway will conduct the promotional activities with the help of the website and in the stores as well. Pricing Strategy The pricing of the ice-cream will be set at 2 Australian dollars. The prices differ with the changes in flavour from 2 Australian dollars to 5 Australian dollars. Strategy The pricing strategy is based on the availability of the products and the seasonal fruits as well. The other factors affecting the prices are uniqueness of the products and health benefits. Influences The pricing strategy of the product is mainly influenced by the external environment and unavailability of the product in the other stores of the same industry (Aras et al. 2017). Promotional Mix Promotional mix can be defined as the mix of the promotional variables that are chosen by the marketing professionals of the organization so that they can achieve their goals. (Refer to Appendix 2) IMC Integrated marketing communication is related to the use of the marketing strategies so that the communication can be optimised and the message can be sent to the stakeholders of the brand. IMC is mainly related to the recognition of the boundaries related to the promotional mix. The communication of subway is done with the help of the website of the company and the promotional activities in the stores. Objectives and Strategy The objectives of the Subway are, to provide healthy food options, to target the young group of customers and to keep the food as fresh as possible. The strategy of the organization is mainly related to the offering of high-quality food to the consumers. The major goal is to provide healthy and tasty options of food (Aghaei et al. 2014). People The people or the target customers of the organization are mainly the young population of the country who are health conscious and are looking healthy options in ice-creams. Process The process of marketing related to Subway is done with the help of the website of the organization. The other process of promotion is related to the distribution of flyers to the customers who visit the stores of Subway (Jin, Kim and Kim 2015). Physical Evidence The physical evidence is related to the people or the customers who consume the products or services offered by the organization. The consumers in this case are the target group of the organization who are the young population of the country (Hisrich and Ramadani 2017). Place The place of the marketing activities of Subway is in Sydney, Australia. The consumers of this area are already related to the organization as they already have their stores here. The promotional activities will be easier for Subway in this area as they already know the market and their needs. Intensity The intensity of coverage of the market and the promotional activities is related to the distribution of the products in the market and the target customers. The main aim of Subway is to start the supply of ice-cream in all the stores which are operating in Australia. The different strategies related to the distribution of products are, intensive distribution, exclusive distribution and selective distribution (Khan 2014). Strategy The strategy that is undertaken for the promotional activities is to depict the product in such a way so that it supports the objective of Subway to offer products which are related to health benefits. Recommendation Subway is recommended to use the promotional activities in such a way so that the consumers can understand the health benefits of the products. The ice-cream is prepared in an organic manner and the cups are also bio-degradable in nature. This enables the organization in operating in a sustainable manner. The sustainable operation of Subway will contribute in the success of the newly launched product. References Aghaei, M., Vahedi, E., Kahreh, M.S. and Pirooz, M., 2014. An examination of the relationship between services marketing mix and brand equity dimensions.Procedia-Social and Behavioral Sciences,109, pp.865-869. Aras, M., Syam, H., Jasruddin, J., Akib, H. and Haris, H., 2017, July. The Effect of Service Marketing Mix on Consumer Decision Making. InInternational Conference on Education, Science, Art and Technology(pp. 108-112). Bahadir, S.C., Bharadwaj, S.G. and Srivastava, R.K., 2015. Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics.Journal of International Business Studies,46(5), pp.596-619. Hanssens, D.M., Pauwels, K.H., Srinivasan, S., Vanhuele, M. and Yildirim, G., 2014. Consumer attitude metrics for guiding marketing mix decisions.Marketing Science,33(4), pp.534-550. Hisrich, R.D. and Ramadani, V., 2017. Entrepreneurial Marketing Mix. InEffective Entrepreneurial Management(pp. 75-99). Springer International Publishing. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Jin, N., Kim, J. and Kim, K.H., 2015, June. THE SERVICE MARKETING MIX EFFECT ON CUSTOMER EXPERIENCE AND CUSTOMER EQUITY IN THE SERVICE INDUSTRY. In2015 Global Fashion Management Conference at Florence(pp. 838-844). Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Liu, Y., Li, K.J., Chen, H. and Balachander, S., 2017. The Effects of Products Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency.Journal of Marketing,81(1), pp.83-102. Subway.com (2018). [online] Available at: https://www.subway.com/en-au [Accessed 17 Jan. 2018].

Kirk Patrick Samuda free essay sample

Kirk SamudaUniversity of Phoenix| April 21, 2013BSA/375| | Week (1) Mr. Jeffrey Mc Nickle Information technology and its highlighted importance in enabling business success, brings to the forefront the responsibilities of the Systems Analyst, and how critical the role is in a systems development project. To simplify the role, must in no way down play the importance of the many responsibilities this position has assigned to it; as it continues to expand and evolve, ready to create resolves to business problems with a renewed focus on automated solutions in a business driven era. Hence the role of the Systems Analyst has transitioned from a programmer orientation with Analyst attachment minor roles, to an integral joint, a systematic business partnership between IT and the business. The systematic work of Systems Analysts is very important, as it carries the business requirements through conceptual design and solution to implementation. The Analyst must have the knowledge and skills to understand, and then interpret a project with functional requirements, then translate that perspective into design and realistic processes, technology and data. We will write a custom essay sample on Kirk Patrick Samuda or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As a result of such indebt involvement, the Systems Analysts must exercise know how to perform process analysis, then design conceptual architectures, techniques that uses cases and robust processes. Systems analysts normally interview users, gathering data about their requirements for new software systems. The analyst will then document and organize all discoveries, into design specifications for the intended project. This task though difficult at times, can be simplified by the end users technical knowledge about what they want to accomplish and the computer interface. A lot of times, requirements are omitted or left out because people assume there is no way a computer can accomplish the tasks required. Conclusively, the skills and knowledge required of a Systems Analyst to effectively contribute to the development of a project, is centered on his ability to work with members of IT, to effect system design, system documentation, and end-user training.

Free Essays on Osama Bin Laden

Osama bin Laden : America’s #1 Terrorist Why do people resort to such violent acts as bombing, assassinations, and hi-jacking? How do individuals and organizations justify these acts of terror? These acts can be described as terrorist actions. Terrorism is a growing international problem. During the last twenty years, new terrorist groups have sprung up all over the world. Governments have had little success in their attempts to resolve issues in which terrorism is used. A major problem in discussing terrorism is establishing a generally accepted definition. Terrorism can be described as the unlawful use of fear or force to achieve certain political, economical, or social aims (Crenshaw 523). Because it is so hard to define, organizations like the United Nations have had great difficulty drawing up policies against terrorism. Within the recent century, the subject of terrorism has risen as a major problem for all major countries. The United States is a nation that is not exempt from terrorism but actually a key target for many terrorist groups. A single individual, a certain group, or even governments may commit terrorist actions. Most terrorists, unlike criminals, claim to be dedicated to higher causes, and do not believe in personal gain. The methods used in terrorism include threats, bombings, the destruction of property, kidnapping, the taking of hostages, executions, and assassinations (Crenshaw 523). There are many reasons why political groups attempt to bring about radical change through terrorism. People are often frustrated with their position in society. They may in some way feel persecuted or oppressed because or their race, religion, or they feel exploited by a government. Any group that uses terrorist actions have very complex and powerful reasons to engage in those activities. In 1957 a radical Muslim by the name of Osama bin Laden was born in Riyadh, Saudi Arabia. He ... Free Essays on Osama Bin Laden Free Essays on Osama Bin Laden Osama bin Laden : America’s #1 Terrorist Why do people resort to such violent acts as bombing, assassinations, and hi-jacking? How do individuals and organizations justify these acts of terror? These acts can be described as terrorist actions. Terrorism is a growing international problem. During the last twenty years, new terrorist groups have sprung up all over the world. Governments have had little success in their attempts to resolve issues in which terrorism is used. A major problem in discussing terrorism is establishing a generally accepted definition. Terrorism can be described as the unlawful use of fear or force to achieve certain political, economical, or social aims (Crenshaw 523). Because it is so hard to define, organizations like the United Nations have had great difficulty drawing up policies against terrorism. Within the recent century, the subject of terrorism has risen as a major problem for all major countries. The United States is a nation that is not exempt from terrorism but actually a key target for many terrorist groups. A single individual, a certain group, or even governments may commit terrorist actions. Most terrorists, unlike criminals, claim to be dedicated to higher causes, and do not believe in personal gain. The methods used in terrorism include threats, bombings, the destruction of property, kidnapping, the taking of hostages, executions, and assassinations (Crenshaw 523). There are many reasons why political groups attempt to bring about radical change through terrorism. People are often frustrated with their position in society. They may in some way feel persecuted or oppressed because or their race, religion, or they feel exploited by a government. Any group that uses terrorist actions have very complex and powerful reasons to engage in those activities. In 1957 a radical Muslim by the name of Osama bin Laden was born in Riyadh, Saudi Arabia. He ...

Book Review Essay Example | Topics and Well Written Essays - 1750 words - 4

Book Review - Essay Example Although these classrooms are located in the University of Chicago Laboratory School, the issues Vivian highlight are relevant to any classroom setup globally. The exclusionary behavior triggers Vivian into recalling vivid memories of herself as a child. As she grew up, Vivian watched in disdain as classmates intentionally secluded some children from particular activities. At this time, Vivian felt less influential to make any changes regarding such dehumanizing habits. Vivian further recalls how overweight and poor girls would experience discrimination. To make matters worse, teachers privileged the more confident and brighter children (Genishi & Dyson, 2009). As a teacher, Vivian feels awful about the exclusionary behavior rampant in her classroom. In this book, children who were privileged and accepted were dubbed â€Å"insiders†, while children who were secluded were termed â€Å"outsiders†. At her old age (sixty years), Vivian is no longer capable of resisting her childhood memories and her current agonizing sympathy for outsiders. Prudently, Vivian strives to surpass the typical practice of promoting an incorporating culture. Such a culture would help to make insiders accept outsiders into their social circles. Nevertheless, Vivian strives to find viable ways of breaking chains of exclusion in her classroom. Typically, such an act would prompt insiders to feel a violation of their freedom (Cooper, 2009). Consequently, the mood of the classroom would be ruined, and tension would arise. Nevertheless, Vivian is committed to change the mindset in her classroom. Vivian’s approach in solving the exclusion problem is quite surprising. Consequently, this story becomes engrossed, and flair of suspense is imminent. First, Vivian is sincerely unsure and unwary of how commanding her techniques seem. Before instilling her novel rule (â€Å"You Can’t Say You Cant

Develop the fundamentals of strategic plans for the Ford Motor Company Essay

Develop the fundamentals of strategic plans for the Ford Motor Company and the Toyota Motor Corporation - Essay Example Two major competitors in the automobile industry are Toyota Motor Corporation and Ford Motor Company. This paper seeks to develop the fundamentals of strategic plans for the two competing companies including their SWOT analyses. Toyota Motor Corporation Toyota Motor Corporation is a Japanese based automobile company that sells its brands locally and in the international market. Having been established in 1937 by Kiichiro Toyoda, the company was the largest producer of motor vehicles in 2012. Based on its expansive market, and the high demand of its brands in the international market, the company whose headquarters are based in Toyota, Japan has employed large number of employees in all its departments. One of the major aspects that have made the company to attain a competitive edge in the market is the extensive marketing strategies that the company has adopted in all its market segments. For example, in the US market, the company has embarked on extensive promotion of its brands esp ecially in the North American region. Apart from sponsoring of sporting events, the company has maximized on the concept of ownership experience (Thomas, 1969). This has made it to come up with marketing slogans such as: You asked for it You got it. Oh what a feeling, Get the feeling and Lets go places among others. In the Japanese market, the company has established a dealerships which includes Toyota Store and Toyota diesel store that helps the company in its distribution strategies. Being a market leader in the automobile industry, Toyota has effectively enjoyed strong customer loyalty based on its luxurious as well as executives brands. Some of the notable brands the company manufacturers include Toyota Yaris, corolla, camry, Estima Sienna, Prado, FGortuner, RAV4, Venza, FJ Cruiser and full size Avalon among others. Based on the wide product portfolio, the company has effectively met the needs of its customers. Another aspect that has made the company achieve a competitive posit ion in the market is the use of Toyota Way strategy (Liker, 2004). This entails all the business methods and the managerial values as well as philosophies such as Just In Time (JIT) that greatly assist the company in its global operations. The five major principles that guides Toyota Corporation in its activities includes challenge, improvement, go and see, team work and respects within and outside the company premises. Ford Motor Corporation Ford Motor Corporation is an American based corporation whose headquarter is located in Michigan, US. Having been established by Henry Ford in 1903, Ford has a long history in the production of automobiles. Based on its production outputs, Ford is the fifth largest producers of automobiles. One of the key aspects that make Ford distribution system significant are the production facilities and plants located in 90 regions (Wilkins and Frank, 1964). Additionally, the large number of employees is key in ensuring that the company brands are effecti vely marketed and distributed in the various markets. The company organizational structure involves the executive management that includes board members who includes Stephen Butler, William Clay, Ellen Marram, Irvine

Univerities Should Accept Equal Numbers of Male and Female Students Inevery Subject Essay Example for Free

Univerities Should Accept Equal Numbers of Male and Female Students Inevery Subject Essay It is true that nowadays male and female students have the same opportunities and challenges in our society. I completely agree with that. However, universities should not require the balance between male and female students. This essay will discuss about the reason why not in that problem. At present, most universities enroll students by testing their ability. It is very fair system, which allows young people have the same opportunities to enter the university because they have the same test and hardship. Therefore, if university bases on sex to enroll, it will not satisfy people who have real ability in the subject which they like and want to study. Also, in our society the rate between male and female students is not equal so it is difficult to have the equal numbers of male and female students in every subject in university. Furthermore, some subjects require different abilities. I would argue that training to become a soldier, for example, require strong and flexibility, which male students is better than female ones. In contrast, training to become a teacher in primary school require gentleness and patience, which female students dominate more than female ones. The different between male and female students is the reason, which makes the equal numbers of male and female student in every subject is not possible. Everyone has particular strength and weakness and they just do their best when they leverage their advantages. In conclusion, universities should continue to keep the way that they have done to enroll instead of accepting the balance between male and female students in every subject. It is better to division of labor be happening naturally.

John Wayne as an American Icon Essays -- John Wayne Marion Morrison Ac

John Wayne as an American Icon Marion Morrison, also known as John Wayne, is perhaps one of the most popular movie personalities ever. He began as a mere stagehand, but by the end of his career he had developed himself as a very successful actor, producer, and director. Marion Michael Morrison was born on May 26, 1907, in Winterest, Iowa. His father, Clyde, worked as a pharmacist, and John Wayne thought of his father as the â€Å"kindest, most patient man I ever knew.† Later on in life, John Wayne’s father developed a critical lung disease. Wayne said that his mother, Mary was â€Å"a tiny, vivacious redheaded bundle of energy.† John Wayne was nicknamed â€Å"The Duke† after his pet as a child that was named Airedale. Early in his life, John and his parents moved to California. After graduating from high school and failing admission to Annapolis, John Wayne went to the University of Southern California (USC) and played on a football scholarship from 1925-27. During this time, Tom Mix, a friend of John’s, got him a job as a prop man for a director by the name of John Ford. Ford and Wayne became close friends and Ford used Wayne for small parts in some of his movies. Then finally in 1930, Ford suggested to Raoul Walsh that Wayne star in The Big Trail. The film bombed, but it was a start to Wayne’s career as an actor in leading roles. Wayne’s first feature film was also in 1930. It was titled Men Without Women. After more than seventy low-budget adventures, John Ford cast Wayne in Stagecoach in 1939. This movie is where John Wayne emerged as a major star. From this point on, there was no turning back for â€Å"The Duke.† But in 1963, Wayne began to have health problems. He had a cancerous lung removed during in 1963. Then in 1978, he had open-heart surgery. He then had his stomach removed in 1979, just before dying from lung and stomach cancer on June 11, 1979. Throughout his career as an actor, John Wayne won a variety of different awards, achievements and accomplishments. In 1950, at the Photoplay Awards, John Wayne won his first award when he received the award for the Most Popular Male Star because of his work in the 1949 film, Sands of Iwo Jima. Also in 1950, â€Å"The Duke† was nominated for Best Actor at the Academy Awards for Sands of Iwo Jima. In 1953, Wayne was named the World Film Favorite male actor at the Golden Globe Awards. Seven ... ...eared in a number of Coors Beer commercials. Of course, this was done through the use of computerized virtual images. But, it’s still nice to see that he still has an influence on us. It is still very common to see â€Å"The Duke’s† face lingering around on television. Perhaps, he paved the way for such movie stars as Clint Eastwood, who also has made a name for himself through western films. Without a doubt, there will never be anyone quite as influential and all-American as â€Å"The Duke†. Everyone respected John Wayne. You might even say that some people were frightened by the rugged western and the war roles that he played. When our country was off fighting World War II, John Wayne was unable to be in the military because of an inner ear problem, but reports say that his movies about war kept everyone’s spirits up. He was a very patriotic man in real life, not only in film, and in my opinion, he is definitely an American icon. Bibliography: â€Å"The Wages of Virtue.† Time Magazine 3 Mar. 1952: 64-69 Freer, Ian and Hamilton, Jake. â€Å"The Top 100 Movie Stars of All Time.† Empire Magazine Oct. 1997: 190 Nardo, John. John Wayne. Chelsea House Publishers, 1995.

Rachel Akhazemea Essay

In the novel of mice and men John Steinbeck uses the two protagonists Lennie small and George Milton to show morals through-out the novella. Steinbeck uses the main characters to portrait the American dream. I realize Steinbeck vaguely gets us to explore each character feeling by feeling, but in the time of age they’re living in we get a clearer understanding of why they are the way they are. In this essay I will discuss the relationship between both George and Lennie, and why Steinbeck has decided to use two completely different characters in the same content. A rather key way in which Steinbeck introduces Lennie and George is through the use of description. In the opening of the novel, Steinbeck decides to create suspense for the characters. He uses metaphorical language to compare Lennie like an animal â€Å"the way a bear drags his paws†, the idea of Steinbeck doing this allows the reader to assumedly suggest what type of person Lennie is straight away, the imagery of the bear represents how masculine, strong and loud Lennie comes across to be, but on the other hand it could represent how sometimes a bear is unaware of its actions and is dangerous, therefore this foreshadows what happens later on in the novel. Our understanding of Lennie begins to grow as we read further on into the novel. We know Lennie is seen as a strong character physically and George is a strong character verbally, but not so much physically as Lennie. The relationship may face some challenges as they’re dialect is obviously different, you would assume two close friends would show unity in the way they come across, but Steinbeck doesn’t use this typical idea of friendship in the novel. As we read further on in the book we create an image for both characters. We start to realise how Lennie treats George as a father figure. Lennie, despite being slow and easily confused, is sure of this friendship. We see this when Lennie is subjected to answer Crooks’ joke when he says George might abandon him, Lennie jumps to reply â€Å"George wouldn’t do nothing like that† this shows that as dim-witted as Lennie seems, he will continue to reassure himself and believe that George would never leave because of the value of their relationship, from Lennie’s point of view, George is the most important person in his life his guardian and only friend. We also see that Lennie is reluctant and naà ¯ve; â€Å"but I wouldn’t eat none, George I’d leave it all for you. You could cover your beans with it and I wouldn’t touch none of it† the fact that Lennie outbursts in apology after George expresses to him his anger, goes to show the extent of earnestness Lennie has for their relationship, the idea that he is willing to sacrifice his desire (being ketchup) just shows how much he truly cares about George. We also see how much Lennie is dependant of George as he obeys George: â€Å"Yes† Lennie turned his head. â€Å"No, Lennie. Look down there across the river; you can almost see the place† Lennie obeys George† the fact that Lennie obeys George quickly shows there is a certain amount of respect for George, it shows he trusts George in whatever is being said, But we can then perceive this in two ways; a threatening, cruel way, or just the fact that Lennie understands the level of respect required with George. This also suggests to the reader that there are barriers in the relationship that affect how they treat each other, when Lennie chooses to obey George it may also show how Lennie cant decide for himself and he needs George to make his decisions for him. On the other hand, I have explored the way Lennie’s and George’s characters may change once they are around other people. We can also link this to the way George treats Lennie, George who is constructed as a responsible father-like man, and then seen as a reluctant carer to Lennie can be seen as a battle between two personalities in one person. We realise George’s personality changes when he is talking to Lennie and referring to the dream they both share: â€Å"George’s voice became deeper. He repeated his words rhythmically as though he had said them many times before. â€Å"Guys like us work on ranches†¦Ã¢â‚¬  the fact that Georges voice begins to get deeper as he starts to explain the dream shows how he feels towards it, sweet passionate George begins to reveal itself to the reader implying his interest in what he’s explaining, and it becomes more than words that he is speaking. But we then realise the contrast when George is talking amongst his work friends, George refers to Lennie as a â€Å"Crazy bastard† his dialect is a complete transition from when he was explaining the dream passionately. Describing Lennie as a crazy bastard may give the impression to the reader that George pretends he doesn’t understand the way Lennie is when he behaves unnecessary, showing how he may want to seem bigger than what he really is, in front of his work friends. George finds it hard to show his true love and compassion towards Lennie when around other people. In Chapter three George is talking to slim about the past, George explains to him how him and Lennie grew up together as neighbours, George mentions that when he first began travelling with Lennie he found it funny to play pranks on Lennie, but as they grew older they were no longer fun. We realise the relationship comes across barriers and obstacles especially because Lennie had a mental disability. â€Å"George herd Lennies whimpering cry and wheeled about, â€Å"blubbering like a baby! Jesus Christ! A big guy like you!† Lennies lip quivered and tears started in his eyes, â€Å"aw, Lennie† George put his hands on Lennie’s shoulder . â€Å"I aint taking it away for meanness, that mouse aint fresh..ect† Lennie cries like a baby, his reaction can be compared to a baby when they get told off, this may show mental weakness. The main thing about it is seeing a grown man cry, What is also interesting is now that George has made Lennie cry, George is considerably softened up by Lennies tears, Georges quick reply was â€Å"I aint taking it away jus for meanness† this shows George has a passionate side, he doesn’t want Lennie to be upset, but he still needs to show some control. We also recognize the quick transition in George as his emotions change from firm to soft, some people might perceive this is another way, the fact that George switches the way he talks to Lennie so sudden may show he is forced to put on a responsible role, George doesn’t want to be mean to Lennie, but Lennies behaviour forces him to. George’s sharp words can sometimes come across threatening to Lennie, his role of having to be responsible and caring towards him can be challenging for George. Into the second chapter as Lennie and George arrive at the camp and eventually go into meet the boss, George is very keen on being in control. His constant use of language is used to dominate the conversation. â€Å"Whats your name?† â€Å"George Milton† â€Å"and yours?† â€Å"George said, â€Å"His names Lennie small†. This shows us that George is carefully thinking about what may happen if he allows Lennie to talk, with full understanding that if Lennie says something out of content, they might loose their opportunity of working there. When we come to talk about how others may see the relationship, I find the boss’s perceiptive can be very intresting, as the boss is conversating with Small and Milton, the boss starts to suspect that George is using lennie to steal his money â€Å"he hacked his thumbs in his belt and squinted one eye nearly closed. Say what you sellin?† â€Å"huh?† â€Å"I said what stake you got in this guy† The boss miss interprets George’s authority and sees it as a way of George benefiting himself by taking Lennies money. When George knows he uses his authorative role to benefit them from losing their jobs. Later on in the novella, it is evident that George begins to feel fed up with Lennie, having to move locations all the time for every little mistake Lennie does. The fact that George ends ups killing Lennie clearly shows his lack of faith. George comes to a realisation that Lennie can not carry on the journey with him especially when he seems to be limiting him from going anywhere. I believe Steinbeck wants the reader to understand that sometimes you need to do the worst things to get the best results. He uses these two reluctant characters to portrait a hidden hope between them both, but the hope ends up getting crushed once George kills Lennie, which seemed like it was for the best. With a wider insight of what Steinbeck uses the characters for. I’ve analysed the way he uses the American dream with Lennie and George to separate them from the rest of the workmen. Lennie and George both share the same dream which keeps their hope through out their stay at their workplace. George says: â€Å"with us it aint like that. We got somebody to talk to that gives a damn about us. We don’t have so sit in no bar room blowin in our jack jus because we got no place to go, if them other guys gets in jail they can rot for all anybody gives a damn. But not us.. â€Å"the fact that George separates him and lennie from the other guys shows he sees everyone else differently, it shows they have a different mind-set to the rest of the guys and it shows they believe in something bigger and greater than in the walls of the ranch. Throughout the novel, Lennie seems to be unaware of what is right and what is wrong, and this comes across as a burden on george as he has to correct gim for every wrong thing he does. George knows just how easy his life could be without Lennie and all the confusion he causes. We understand this because at the start of the book George tells Lennie how he would get a decent job with nice guys to talk to and a good pay. Then at the end spend as much as he wanted. George’s life has been made harder because of Lennie, and until Lennie goes, he’ll forever be unhappy. When George is conversing with the boss, it’s interesting to see how Lennie can hide his strength which only emphasizes his weakness. The boss seems interested in hearing what Lennie can do, because of his masculinity and size, but now that Lennie has been forbidden to talk by George, he is afraid to communicate; â€Å"The boss pointed a playful finger at Lennie â€Å" he ain’t much of a talker, is he?† he’s sure a hell of a good worker. Strong as a bull† The fact that lennie is described as another animal for the 2nd time in this novel re-enforces Steinbecks idea of Lennie, it repeatedly foreshadows his behaviour now and what it could turn out to be, an animal has a lower mind-set than a human, less knowledgeable and less understanding. This episode also highlights’ how Lennie is weaker than George, Lennies physical build is very deceiving and he is limited by his mental ability and by his utter subjugation to George. We also realise the different types of features used such as imagery, metaphors and similes to dominate the scene or setting. â€Å"A water snake glided smoothly up the pool, twisting its periscope head from side to side, and it swam the length of the pool and came to the legs of a motionless heron that stood in the shallow. A silent head and beak lanced down and plucked it out by the head and the beak swallowed the little snake while its tail waved frantically† the great imagery here is used to begin section 6 to describe a setting like the ‘Garden of Eden’ this gives the reader a hint of what the scene may look like, a paradise heaven. The sliding snake represents the tempting serpent from the Garden of Eden, this symbolism is used to suggest the predatory nature of the world foreshadowing Lennies quick death. The innocent snake narrated in the beginning of the novel is now un-expectedly taken from the world and soon Lennie’s life will be taken from the world just as un expected as the snake. The idea that the snake is classed in a lower category than the Heron shows the difference between George and Lennie, George representing the predator and Lennie as the prey. We can often question ourselves on the way Steinbeck decided to end the book. The ending was certainly optimistic and interesting and especially un-expected. I believe Steinbeck wanted to get across to the readers that in order to pursue our dreams, we have to get rid of what’s stopping us from achieving, and in this case Lennie was topping George. Steinbeck also wants us to realise the amount of determination you need when you desperately want something. A successful way in which Steinbeck ends the novel is in the way he links it to the American Dream. The two protagonists lennie small and george Milton clearly help structure the hole idea of the American dream and the deep morals that come along side it. The American dream tells us that everyone is equal and everyone has same rights to achieve success, as long as effort is put into it. In this case, Lennie and George would love to persue their dream together, but Lennie’s mental ability and slow mindset holds them both back from achieving and becoming successful, Steinbeck clearly show this by proving – in order to persue your dreams, you need full submission, meaning getting rid of anything that is holding you back, and in this case, Lennie. Another way in which we could perceive the way Steinbeck uses the characters to portrait the American dream, is through their characteristics. Pursuing something great requires a lot of determination and a right mind set, it wasn’t that Lennie and George had no determination but lennie wasn’t in the perfect mind state to pursue the dream, so by George ending Lennies life, it allowed the extra stress to be released of Georges shoulders. Steinbeck simply uses this to show the reality side of things. The idea that the dream was reachable, but once George gave up on Lennie the dream became no longer attainable. The American dream was for anyone stable enough to work for what they want and to achieve it, but the purpose of the ending was another way of telling people that having a dream and striving for it is definitely not easy, he also gets us to understand that even though everyone around you may not believe in what you do, it does not mean you should stop believing in it. The main core of this novel was the suspense built between Lennie and George to show having a strong desire for something isn’t impossible.

How to Survive Your Admissions Interview

Getting into a private school isnt as simple as just deciding to go. You must apply, which means youre going to need to submit an application, take a test  and prepare for the admission interview.   Why? Because schools want to get to know you in person to see how you will fit into their community. They have your transcripts, recommendations, and test scores to give  them a profile of your abilities. But, they also want to see the person behind all those stats and achievements. Check out these 12 tips on how to survive your admission interview: 1. Plan Ahead The interview is important, so make sure you schedule one well in advance of the interview deadlines. This also gives you time to prepare for the interview and review some potential interview questions that might be asked of you, and give you a chance to come up with some potential questions to ask your interviewer. 2. Take a Deep Breath and Relax An admission interview  can be  stressful, but theres nothing to worry about. Dont be scared and dont worry about how you look or what they will ask you; we have tips to help you with all of that. Remember: almost everybody is nervous at an interview. The admissions staff know this and will do their best to make you feel comfortable, at ease and as relaxed as possible. The trick is to not let your nerves get the better of you. Use your nerves to give you that natural edge and alertness you need to present yourself in the best light possible. 3. Be Yourself Be on your best behavior, socially speaking, but be yourself. While we all want to put our best foot forward when we interview, its important to remember that schools want to get to know you, not some perfectly poised robotic version of you that you think the interviewer wants to see.  Think positively. As a rule, the school will be trying to sell itself to you as much as you are trying to sell yourself to it. 4. Leave the Technology Behind Always turn off your cell phone, iPad and other devices before you go into the interview and put them away. It is rude to text or read messages or playing games during an interview. Even your smartwatch can be a distraction, so take a temporary hiatus from technology during your interview, which usually lasts only about 30 minutes. To avoid the temptation, leave your devices behind with your parents in the waiting room (and make sure the sound is off!).   5. Make a Good First Impression From the first moment you step foot on campus, remember that you want to make a good first impression. Greet people you meet openly, looking them in the eye, shaking hands, and saying hello. Dont whisper, dont stare at the ground and dont slouch. Good posture makes a strong impression. That goes for the interview itself, too. Sit up tall in your chair and dont jitter or fidget. Dont bite your nails or pull at your hair, and never chew gum. Be polite and respectful. Please and thank you are always appreciated and go a long way to indicating respect for authority and your elders and even your peers, should you meet other students. 6. Dress for Success Its common for students to ask, What should I wear to my private school interview? Lets remember that youre applying to private school, and most schools have strict dress codes and high standards for their students. You cant roll up to the interview looking like you just fell  out of bed and couldnt care less about the experience. Wear comfortable clothes appropriate for the occasion. Look up the schools dress code and do your best to align. You dont have to go out and buy the uniform itself if they have one, but make sure youre dressing appropriately. For girls, opt for a plain blouse and skirt or slacks, or a nice dress, and shoes that arent sneakers or flip flops. Use minimal makeup and accessories. Keep your hairstyle simple. Remember that youre applying to school, not to walk the runway. For boys, opt for a plain shirt, slacks and shoes (no sneakers) work for most situations. There is nothing wrong with expressing your individuality. Just make sure that the way you express it is appropriate. 7. Be Honest Dont lie or panic. If you dont know the answer to the interviewers question, say so. Look her in the eye and admit that you do not know the answer. Similarly, if she asks you a question you dont want to answer, dont avoid it. For example, if she asks why you failed algebra, explain why that happened and what you are doing about it. Showing that youre willing to own a mistake or problem and are actively working to fix it can go a long way. If attending their school is part of your strategy for improvement, say so. Honesty is an admirable personal quality which schools prize in an applicant.  Give truthful answers. If you are not a top student, admit it and tell the interviewer how you plan to achieve better results. Remember, they will see your transcript! Interviewers like to see an honest appraisal of ones strengths and weaknesses. If you can point to some challenge you had in your school work, for example, not understanding quadratic equations, and how you overcame that, you will impress the interviewer with your positive attitude and approach to life. This goes back to being honest. If you are honest and truthful, you will learn more and learn more easily. 8. Ask Questions Ask questions about the school, its programs, and facilities. Find out how it can help you achieve your goals. Determine as best you can how the schools philosophy meshes with yours.  Dont feel like you should ask questions just to ask, but instead, be sure to cover the topics you and your parents want to know more about. For example, you may be an avid  linguist who wants to study Mandarin. Ask in-depth questions about the Chinese Studies program, its faculty and so on. Its also important to do your research before the interview though. Dont show up asking if they have a soccer team; thats the kind of information you can easily find online. Also, dont ask a question that was already answered earlier in the interview. That shows youre not paying attention. You can, however, ask for more details about something you talked about earlier. 9. Pay  Attention Listen carefully to the questions being asked and what is being said. Is what you are hearing what you want to hear or is the school just not suitable for you? You will get a feel for that early in the interview. The last thing you want to do is zone out during the interview and not know what the interviewer said.   10. Be Thoughtful Think before you answer. Avoid mannerisms such as like and you know. Careless speech patterns can indicate a lack of discipline and general sloppiness. Standard business English is always acceptable. That does not mean that you have to repress your personality. If you are a free spirit, let that side of you show. Communicate clearly and convincingly. Make your points without being rude or overbearing. 11. Reflect When the interview is over, record your observations and compare these with your parents. Both of you will want to discuss these observations with your consultant later. Those recollections are important because they help determine which school is the best fit for you. 12. Follow Up Its important to follow up with your interviewer once its over. If theres time, send a handwritten thank you note to your interviewer. It will speak volumes for your ability to follow through and your personal sincerity. It doesnt need to be long, just a quick note thanking your interviewer for the meeting and perhaps reminding him of why you want to attend the school. If youre short on time, an email is a suitable alternative if youre on a fast track for decisions with limited time between the interview and decisions.