This paper is about African Art. Topic is free to choose anything Research

This is about African Art. Point is allowed to pick anything about African Art yet should concentrate on one structure or practice of - Research Paper Example Workmanship assumes assume imperative jobs in the human lives as it conveys, engages, a wellspring of pay, express the state of mind in the general public, separate undoubtedly. Craftsmanship could likewise be utilized to add tasteful qualities to our foundation, cars and apparel among others. Workmanship can draw in outsiders from various corners of the world to a particular goal, for example, a lion's share of Europeans and different pieces of the created countries travel to Africa just to have a genuine vibe of the African craftsmanship. They appreciate the African moves, tunes, figures and artistic creations among different components of Art. This talk is about the novel engineering of the Egyptian’s pyramids as a type of visual workmanship. The Egyptian’s pyramids are the absolute generally novel and significant craftsmanship in Africa. It is separated into different classifications relying upon the inception (Smyth 2013). The excellence of the pyramids isn't just credited to the structures yet different highlights remembered for them. For example, Egyptian’s pyramids have alleviation designs just as created divider artworks among other reviving highlights. A portion of the models in the pyramids incorporate the well known pillars and the sphinx sculptures among others (Arnold, 2010). Discussing the Egyptian’s pyramids without the notice of the antiquated Egypt history is viewed as deficient. The old Egypt was portrayed by desert and dry meadow atmospheres. This could clarify why the local Egyptians needed to utilize some desert highlights like the sand hills to build their structures. They could put gigantic obstructions in the open fields to trap residue and this denoted the establishment or the start of their remarkable developments. Mesopotamia was one of the antiquated towns and it created because of its two waterways to be specific Tigris and Euphrates. It’s accepted that the two streams contributed immense to the d evelopment in the locale, as it bolstered exchange and transport from outsiders from neighboring urban communities like China and India. The two streams additionally accommodated the development of the Egyptian’s old structures. The two streams likewise gave water to farming among other local and business employments. The antiquated Egypt was administered by the exclusive class called the ruler. It included by of the top positioned clerics among different authorities. The white collar class was left to the dealers, tradesmen and church among others. The last low class was the slaves who were constrained by their lords to work in the rural fields and development workers. They were Israelites who were once invited in the nation, however the adjustments in the government changed their general neighborliness in the nation. Egyptian’s pyramids with the figure of divine force of the Sun heated blocks were the fundamental development material in the antiquated Egypt. The bloc ks were shaped from the rich Nile River dirt at that point left to dry in the normal sun. In any case, structure for the top ruler pioneers were developed from the stones. The nation is wealthy in limestone with the exception of the farming rich Mesopotamia. The extraordinary outside dividers are cautiously to either slant tenderly or stand vertical. The old engineering showed up at the level rooftops due the way that the nation was essentially a desert; henceforth no significant downpour was normal. The rooftops are basically upheld by all around built pillars and sections, both produced using mud. The antiquated structures have the local

Sir Richard Branson, Chairman, Virgin Group, Ltd Essay

Sir Richard Branson, Chairman, Virgin Group, Ltd - Essay Example The organization has wandered into shifted business, and it has in excess of 200 combinations that work over the globe. The organization has around 50 thousand representatives, and it gets roughly 20 billion dollars in yearly deals. Numerous individuals respect the Virgin brand and Branson consistently accepts that by treating workers successfully, they will get beneficial; hence draw in clients who thus would compensate partners. Branson accepts that powerful correspondence and collaboration capabilities will yield better outcomes. He dedicates himself towards inspiring and remunerating representatives too listen effectively to them so as to make hierarchical worth. Branson utilizes a blend of authority styles so as to improve the association esteem; in this manner accomplishing authoritative objectives viably. In the first place, Branson utilizes true authority since he is authentic with his work. He is consistently prepared to offer an answer in a certifiable manner to any represe ntative who approaches him. Hellriegel and Slocum (2010, p. 291) contend that legitimate pioneers have the most elevated respectability and are constantly dedicated towards improving association execution. Branson is one of the pioneers who are submitted towards building suffering associations andâ who areâ genuine to the organization basic beliefs. He builds up his own administration styles that are steady with his character. For example, numerous associations move in structuring imaginative brands that meet the desire for clients and they treat clients as the lord in the market. Be that as it may, Branson does inverse by treating workers first, and the clients follow later. This is on the grounds that he accepts that by persuading representatives, they will try sincerely and get gainful; along these lines meeting the desires for clients. Along these lines, Branson is a legitimate pioneer since he hangs on the convictions he embraces; in this way noteworthy moral practices in bus iness. This is basic since it will prompt fruitful hierarchical execution. Furthermore, Branson utilizes value-based initiative since he focuses on his subordinates and he helps out them through understandings. Value-based administration styles are among the important authority the board styles in a substance. This administration style recognizes authority elements and perceives pioneers as being liable for the activities of their subordinates (Hellriegel and Slocum (2010). For this situation, pioneers persuade representatives through contribution them rewards as a method of propelling them to buckle down. Branson centers around collaboration execution, and he centers around the oversight jobs in an association. This is fundamental on the grounds that a value-based pioneer is a pioneer who is engaged to keep things the same, yet they are not prepared to transform anything later on. This pioneer focuses on representatives or the supporters so as to tackle any difficult that may emerg e. Branson utilizes transformational administration model and this style is of huge advantage in the organization. This is on the grounds that this administration style stresses on solidarity and joint exertion in making association change. Branson urges representatives to cooperate and presents another arrangement of objectives that can empower an association to make change. Transformational style accentuates on shared qualities and joint endeavors towards expanding execution level (Hellriegel and Slocum 2010, p. 329). Branson buckles down so as to take care of the issue of every representative, and he generally ensures that he has the response for each issue.

Nature Versus Nurture free essay sample

Gay is characterized as: â€Å"of, identifying with, or described by an inclination to coordinate sexual want toward one more of the equivalent sex† (Webster’s Dictionary, fourth ed. , 2003) The nature approach depends on an opportunity that people are brought into the world with a particular quality that decides whether they will be gay. At the end of the day, a few people are brought into the world gay. (Johnson, 2003) The sustain approach tells that individuals are affected by their environmental factors. In this methodology, A sustained gay individual is one that is made gay. (Johnson, 2003) Originally the American Psychological Association (APA) had considered homosexuality a psychological illness. The discussion now-a-days rotate around if sexuality depends on nature, a person’s domain, or dependent on sustain, a person’s childhood. Alfred Kinsey spearheaded probably the soonest test during the 1930s. Kinsey’s inquire about brought about little other than placing the word gay into the normal language. Karen Hooker finished the primary mental test in 1957. We will compose a custom exposition test on Nature Versus Nurture or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The exploration was assembled to examine the connection between homosexuality, mental turn of events, and ailment. The subjects were given three tests, the Rorschach, TAT, and MAPS. She confirmed that there was no connection between social determinism of sexuality. As a result of Hooker’s examine, the APA discharged an announcement in 1975 saying that homosexuality was not a psychological issue. As indicated by an ongoing pamphlet from the APA, they have â€Å"called on clinicians to start to lead the pack in expelling the disgrace of psychological instability that has for some time been related with lesbian, gay, and promiscuous directions. † (American Psychological Association 2008 ) D. F. Swaab sorted out the following significant research investigate after death minds. â€Å"Swaab found in his after death assessment of gay males’ minds that a bit of the nerve center of the cerebrum was basically not the same as a hetero cerebrum. The nerve center is the bit of the human mind straightforwardly identified with sexual drive and capacity. (Johnson, 2003). The piece of the mind called the nerve center incorporates a segment called the suprachiasmatic core (SCN). The SCN was multiple times bigger in hetero guys than their gay partner. About a similar time, researcher Laura Allen had a comparative result with her exploration. Both Swaab’s and Allen’s determination turned into a stage for the natural contention on homosexuality. Simon LeVay led an examination dependent on the nerve center in 1991. LeVay additionally put together his outcomes with respect to an after death assessment of the mind; anyway his tests were led on individuals that kicked the bucket of AIDS related diseases. His exploration inferred that the distinction in life systems was not an aftereffect of nature or support, however a consequence of pre-birth cerebral turn of events and auxiliary separation. Social behaviorists are not sold on the possibility that homosexuality is a consequence of organic impacts; most social scholars accept youth segments as the biggest driving element to homosexuality. Most psychoanalytic hypotheses stress the part of parental and family structure, not society. Behaviorists inferred that some sex and sexual contrasts result from the jobs by loved ones during adolescence. There was no proof that bolstered that gay kids were raised uniquely in contrast to a hetero youngster. Social scholar David Halperin had confidence in Planophysical hypothesis. This idea imagined that gay people were freaks. His hypothesis is defamed by a huge number in the mental network. His hypothesis just gave outcomes, not a reason. He neglected to show any logical outcomes. Simultaneously, another social scholar Jean Foucault accepted that homosexuality was a psychological issue, and afterward had advanced into an animal categories bringing about the term gay. There are three contrasts in the two hypotheses. Foucault presumed that the profundity of want was just shallow inclinations. Halperin said that homosexuality is to a greater extent a mental issue than sexual inclination. Foucault didn't isolate individuals into various classes. Halperin isolated individuals into heteros, gay men, and lesbians. The last contrast was that Halperin considered gay people to be as equivalents. Foucault accepted that homosexuality was constantly founded on uncalled for contrasts in age, race, instruction, and economic wellbeing. Dignitary Hamer directed an examination looking at hereditary qualities called the linkage study. He and a gathering of researchers found attributes that went from age to age in a family. As per this examination, the gathering of specialists accepted homosexuality was acquired. In July 1993, the lofty research diary Science distributed an investigation by Dean Hamer which asserts that there may be a quality for homosexuality. Research appeared to be very nearly demonstrating that homosexuality is inborn, hereditary, and subsequently unchangeable an ordinary variation of human instinct. Is there a Gay Gene? , n. d. , para. 4) Scientists are as yet leading examination to figure out what causes homosexuality. The most recent research creates around a hypothesis that all creating hatchlings start as females. Different investigations advance around medical problems of the mother during pregnancy and food borne infirmities. There may never be a response to what causes homosexuality.

Trickery and Deception A Dish Best Served by Shakespeare - Literature Essay Samples

Though those that are betrayed Do feel the treason sharply, yet the traitor Stands in worse case of woe (Cymbeline, III.iv). Shakespeares carefully crafted world of deception and trickery within Much Ado About Nothing thrives on deceitful characters-both malicious and virtuous-whose manipulation of information affords them control and power that they would otherwise not enjoy. While hidden identities and meanings are achieved through trickery by nearly all of the principle characters, the motivations behind these deceptions vary from Claudios search for love to Don Johns evil plot to gain a fortune. Benedick and Beatrices beguiling courtship based on false statements, Claudio and Heros betrothal founded initially on a falsehood, and Don Pedros plot to prevent said marriage through trickery allows Shakespeare to demonstrate the role of deceit in the world of play and comment on theater in general. Benedick and Beatrice conceal their true feelings for one another by hiding behind masks of witty banter and stinging insults. Even when Benedick is not nearby, Beatrice takes refugee in her criticism of him, remarking to a messenger that Benedick will hang upon [Claudio] like a disease costing him a thousand pound ere a be cured (I.i). This verbal bombardment is described by Leonato as a kind of merry war betwixt Signior Benedick and her, introducing the reader to the idea that perhaps the stinging taunts tossed between the two are indicative of something else (I.i). The first exchange that occurs between Beatrice and Benedick takes place when Benedick believes the mask he is wearing hides his identity. Beatrice, who is aware of his identity regardless of his deceit, attacks the unsuspecting Benedick with a barrage of scathing indictments, claiming he is a princes jester and a very dull fool (II.i). Because both characters find comfort in their own deceit, it is impossible for either to consider the hidden meaning of their verbal tÃÆ'Â ªte-ÃÆ'Â  -tÃÆ'Â ªt es. Ironically, it is only through the masterful scheming and trickery of Claudio, Hero, and their accomplices that Benedick and Beatrice become aware of their true feelings for each other. Shakespeares dual and conflicting uses of deception-both keeping apart and brining together Benedick and Beatrice-create subtle intricacies that give the world of the play a decidedly richer feel. More generally, however, Shakespeare uses these same motifs to comment on the contradictions of theater in general. The courtship of Benedick and Beatrice, hindered and enabled by concealment, is, therefore, a parallel to theater in general.The fate of Claudio and Hero eerily mirrors that of Benedick and Beatrice. While Claudio does not hide himself behind a mask of insults and slander, he instead settles on a literal mask in the form of Don Pedro. After mischievous scheming, Don Pedro devises a plan to present himself in some disguise and take her hearing prisoner with the force And strong encounter of my amorous tale (I.i). Claudios inability to woo in his own name means he must turn to Don Pedro to aid in his deception. While Don Pedros alluring charm and grace, prompting him to command Hero Speak low, if you speak love wins her heart for Claudio, this glorious feat is accomplished through presumably unnecessary deception (II.i). Claudio, posing as Benedick, is incorrectly informed through Don John and Borachio that Don Pedro wooed Hero for his own purposes, prompting him to declare in despair to trust no agent; for beauty is a witch Against whose charms faith melteth into blood (II.i). Trickery wins Heros heart for Benedick and also convinces him of Don Pedros betrayal. As with Benedick and Beatrices relationship, Shakespeare uses deception to both bring Claudio and Hero together as well as convince Claudio of the impossibility of their union. The dramatic irony created when the audience knows the hidden truths of the affair adds to the suspense of the play. Once again, subtl e irony is inherent within the seeming contradictions between the expectations of the characters and reality. While Claudio uses deceit to bring him Hero, and therefore happiness, the trickery and treachery of Don John prevents him from immediately enjoying that same happiness. Shakespeare creates this paradox within the relationship of Claudio and Hero to show that true happiness must be gained through honest relationships.Unlike the two couples in the play, Don John uses misinformation and treachery to destroy happiness, not create it. For his own selfish reasons, he goes to incredible lengths to prevent the union of Claudio and Hero, even going so far as to enlist Borachio and the unknowing Margaret. By using her as a decoy to convince Claudio of Heros infidelity, Don John believes there shall appear such seeming truth of Heros disloyalty that jealousy shall be called assurance and all the preparation overthrown (II.ii). Up until this point, the countless moments of deception hav e not been accompanied by sinister undertones. The successful completion of this plan, naturally, leads to the dissolution of the intended nuptials between Claudio and Hero. Ironically, however, it is only through further deception that this is partially remedied. After Claudio brutally leaves Hero at the altar, only Friar Franciss quickly produced plan for deceit prevents complete tragedy. Your daughter here the princes left for dead: Let her awhile be secretly kept in, And publish it that she is dead indeed (IV.i). By pretending that the innocent Hero died of shame, the possibility remains for her still to find the happiness initially denied to her. Once Heros name is cleared through the discovery of Don Johns evil plot, she is reintroduced to Claudio as a niece of her father. While this deception is short lived-only a few moments after their greeting Claudio exclaims with happiness Another Hero!-it is necessary to the marriage of the pair (V.iv). As with the other examples throu ghout the play, Shakespeare again portrays deception and treachery as a double-edged sword capable of causing both bliss and sorrow. This duality mirrors the world of theater where actors must hide their identities to achieve the proper character while still allowing for their pure emotion to be displayed. While trickery and deceit are integral to the plot and meaning of Shakespeares Much Ado About Nothing, the consequences of characters manipulation of information has varied outcomes from happily ever after for Benedick and Beatrice to presumed imprisonment for Don John. This inconsistency allows Shakespeare to use deceit as a plot device to affect the world of the play in such a way as to comment on theater in general. Although Shakespeare did not conclude that treachery and trickery has the greatest consequences for the traitor within the dialogue of this play, his belief is nevertheless mirrored through the plot and characters.

Climate Changes And Climate Change Essay - 1458 Words

Abstract: Climate is inherently variable. Climate changes from place to place and it varies with time. The world now faces one of the complex and important issue it has ever had to deal with: climate change. Climate change today is one of the biggest concerns of human beings on the planet and the effects of climate change are undeniable and it may cause environmental, social, and economic threats to the planet. We already know and easily can highlight several signs of climate change. They are: rising global sea level, widespread melting of snow and ice, rapidly changing ocean and global temperatures, and other signs. So, what are the causes of climate change? Is it natural or do human beings cause it? Well, in both cases we would be right. The climate change can be affected by natural factors, such as solar output, volcanic eruptions, and the Earth’s orbit around the Sun. Also, climate change can be affected by human activities such as, deforestation, burning fossil fuels, causing ozone hole, and building mass destructive weapons and using them on earth that causes a huge radioactivity on earth. Currently, the threat of global climate change does not threaten some nations to the extent of others. Compare the United States with the rest of African countries. We live in prosperity and in much easier time than the rest African countries. Most African countries cannot grow anything on their lands because of climate change. At the end, climate change might affect everyone onShow MoreRelatedClimate Changes And Climate Change Essay1656 Words   |  7 Pages Climate change is defined by the Intergovernmental panel on climate change ( IPCC) as a variation in the mean state of climate persisting for an extended period of time typically decades or longer while the United Nations Framework Convention on Climate Change (UNFCC) defines climate change as a change in the climate which is attributed directly or indirectly to human activities that alters the composition of the gl obal atmosphere and which is in addition to natural climate variability observedRead MoreClimate Changes And Climate Change1016 Words   |  5 Pagesâ€Å"Climate change is a reality that is happening now, and that we can see its impact across the world† (Haddrill, 2014) Climate change is the changes in the pattern of the climate due to natural and human activities that has been used inappropriately. Climate is defined as the â€Å"average weather† (Calow, 1998) for a particular region. Climate change is the human activities that affect Earth’s climate by using the human activities inappropriately that leads to the warming of the Earth. There are varietyRead MoreClimate Changes And Climate Change797 Words   |  4 Pagesdirect/indirect link between extreme events and climate change and the similar observation was found by Seneviratne et al., 2012) supporting that Climate change has resulted in changes in the occurrence of extreme events. Moreover, Out of 24 ex treme events analyzed in this paper, 12 showed direct or indirect links to anthropogenic climate change and some could not be explained. Once a change has been detected it is important to attribute that change to some cause. Attribution, especially to humanRead MoreClimate Changes And Climate Change1081 Words   |  5 PagesThe concept of climate change has been around for quite a while. The earliest mention of climate change dates back to the 19th century. Swedish scientist, Svante Archenius was the first scientist to study the effect of CO2 on climate. (Rodhe et al 1997) The Intergovernmental Panel on Climate Change (IPCC) defines climate change as â€Å"A change in the state of the climate that can be identified (e.g by using statistical tests) by changes in mean and/or the variability of its properties and that persistsRead MoreClimate Changes And Climate Change1817 Words   |  8 Pageshear the words â€Å"climate change† what comes to mind? Probably weather and the changes. Many of us watch the news or use an app on our cellphones/electronic devices to keep an eye on the weather for the day, week, or even the month. But, there is actually a difference between weather and climate. Weather is actually â€Å"the changes we see and feel outside from day to day. It might rain one day and be sunny the next. Weather also changes from place to place† (Dunbar, 2014). Whereas â€Å"climate is the usual weatherRead MoreClimate Changes And Climate Change935 Words   |  4 PagesClimate change is one of the most important challenges of human kind in this century. The ability to adapt, mitigate and reduce carbon emissions will be decisive to preserve the world for future generations. The last IPCC report has provided more evidence regarding the rise in temperature and sea level. Apparently, additional 2 °C above the pre-industrial average temperature levels is unavoidable, and it will continue at that level due the accumulation of gases in the atmosphere (Solomon 2009). ClimateRead MoreClimate Changes And Climate Change Essay1382 Words   |  6 PagesClimate change could be described as any process that causes adjustment to climate system be it a volcanic eruption to a change in the solar activity. Today, however, the phrase is most often used as climate change caused by humans. Climate change is also used commonly with another phrase – global warming – reflecting scientific observations of strong warming trends over the past century or so. Indicators like rising sea levels, retreating snow cover and gla ciers, longer growing seasons and shiftingRead MoreClimate Change Is The Change923 Words   |  4 PagesClimate change is the change in earth’s climate like temperature and precipitation over a particular region. Climate change has shown its affect all across the globe and is leading to all undesirable loses. Some of the reasons of radical climate changes are: †¢ Irresponsible activities of humans like misuse of fossil fuels, polluting water bodies and use of non-renewable sources †¢ Burning of fossil fuels like coal and oil are rising the levels of carbon dioxide in the air. Climate change is not onlyRead MoreClimate Change Is A Change1482 Words   |  6 Pages Climate change is a change in global or regional climate patterns. Climate change is a topic that is brought up in many different genres of conversations. Whether it be brought up and discussed in politics, school, family, or friends, some people still limit using those words when in casual conversation. Some of those same people are the people who still deny that climate change is happening. Climate change affects every single one of us. It affects everyone who lives on this earth every day andRead MoreThe Change Of The Climate Change1184 Words   |  5 Pages The world continues to spin and spin, and we’ve always heard about the condition of the climate. We hear about the changing levels of CO2 in our atmosphere and the Earth’s population contribution to the rise of it. No one usually stops to think about how the food production systems for the food we eat is also a contributing factor to the rise of CO2. â€Å"I turn my life upside-down, start biking to work, plan t a big garden, turn down the thermostat so low I need the Jimmy Carter signature cardigan

A Study On State Bank Of India - 2028 Words

Chapter 6 FINDINGS OF THE REPORT The following are the major findings of the report: 1. It is evident from personal observation and also from the analysis of 5.1,5.2,5.3 and5.4 that: †¢ Almost 95% of the people in Guwahati have their accounts in State Bank of India. This is because everyone has the stereotype that State Bank of India is the best amongst all the banks. †¢ The younger generation people are comfortable in banking with the privatized banks while the elder generation seems to be comfortable with the nationalized banks. †¢ Now a days, it is found that customers are willing to have their accounts in multiple banks rather than having it in one bank. †¢ When asked about the people about which sector they would prefer banking with,†¦show more content†¦Ã¢â‚¬ ¢ Also other services like statement enquiry, insurance services, mobile and internet banking etc. are also gaining importance day by day and these have to be looked by the banks seriously. 2. It is evident from personal observation and also from the analysis of 5.5.1, 5.5.2, 5.5.3, 5.5.4, 5.5.5 and 5.5.6 that: †¢ The various facilities provided by the banks like availability of information brochures, ATM machines in convenient locations, no long line ups at counters etc. are very important now a days to gain customer satisfaction regarding the banks they are banking with. Also the customers like a pleasant and attractive dà ©cor within the banks so that they can feel relax while doing their important work with the banks. 3. It is evident from personal observation and also from the analysis of 5.6.1, 5.6.2, 5.6.3, 5.6.4, 5.6.5 ,5.6.6 and 5.6.7 that: †¢ The manner, appearance, efficiency, professionalism and knowledge of the staffs of the bank also play an important role in driving customers to their respective banks. The reason is that if the staffs are not able to handle the queries or problems of the staffs then the customers are not tempted to do banking with a particular bank. This may be either with a nationalized or a privatized bank. 4. From personal observation and also from the analysis of 5.7, 5.8.1, 5.8.2, 5.8.3, 5.8.4, we can find that: †¢ Statements that the bank provides are

Fashion Management Conference At Florence -Myassignmenthelp.Com

Question: Discuss About The Fashion Management Conference At Florence? Answer: Introduction The report is based on the introduction of a new product for the brand Subway. The different factors that will be analysed in the report are the strategy of the product which includes, branding, packaging, quality, labelling, product mix and the services will be provided. The pricing of the new product will also be discussed and the way by which this influences the sales will be analysed. The promotional mix of the new product will be discussed in detail in the report. The people who are related to the introduction of this product and the processes related to this are the marketing part of this analysis. Subway is a franchise of fast food based restaurants that its origin in America and the primary products of the organization are, salads and submarine sandwiches. The organization was founded in the year 1965 (Subway.com 2018). Summary of Assignment Part A The part A of the assignment is related to the analysis of fast food industry and explaining the strengths, weaknesses of the industry. The industry is analysed based on the SWOT framework. The behaviour of the consumers are also analysed in the previous assignment. The other factors that are analysed in the report are the decision-making process of the buyers and the market segmentation based on the customers of the fast-food industry (Huang and Sarigll 2014). (Refer to Appendix 1) Marketing Mix The product that is being introduced in Subway is ice-cream. Ice-cream is such a product which is still not available in the stores. The marketing mix is comprised of the description of the product, the price of the product, promotional activities related to the product and the place where it is introduced. Product Life Cycle The product life cycle comprises of four stages which include, introduction, growth, maturity and decline. The ice-cream that is introduced by Subway is named as Subway Big Ice Surprise. The product is in the introduction stage as it is being launched by the brand in the management. The other stages of product life cycle cannot be linked with the new product of the brand (Liu et al. 2017). (Refer to Appendix 6) Branding The product is named as Subway Big Ice Surprise. The awareness of the brand can be spread among the customers with the help of digital marketing and through the website of the company. Packaging The packaging of the product will be done in small bio-degradable food cups and edible preservatives will also be added so that these products can be stored for a longer time. The ice-cream will be served in the outlets of Subway in Australia. (Refer to Appendix 4) Labelling Labelling acts as the major factor for any new product that is being launched in the market. The label of Subway Big Ice Surprise will denote the policy of the organization to serve natural and healthy products (Bahadir, Bharadwaj and Srivastava 2015). Quality The quality of the cups in which ice-cream will be served will be of bio-degradable quality so that it does not affect the environment and also provides healthy options of ice-creams for the customers. (Refer to Appendix 3) Product Mix (Depth or Width) Product mix can also be called the product portfolio. The product mix consists of the product line and the type of the product. The availability of the different types of the same product helps in deciding the depth of the product mix. The ice-creams will be available in different natural and organic flavours which include, coconut, mango, orange, strawberry, chocolate, coffee-walnut and many more (Hanssens et al. 2014). (Refer to Appendix 5) Augmented Services The services that are offered by any organization other than the physical product are known as the augmented services. Augmented services are related to the marketing as well as promotional activities of the operations. Subway will conduct the promotional activities with the help of the website and in the stores as well. Pricing Strategy The pricing of the ice-cream will be set at 2 Australian dollars. The prices differ with the changes in flavour from 2 Australian dollars to 5 Australian dollars. Strategy The pricing strategy is based on the availability of the products and the seasonal fruits as well. The other factors affecting the prices are uniqueness of the products and health benefits. Influences The pricing strategy of the product is mainly influenced by the external environment and unavailability of the product in the other stores of the same industry (Aras et al. 2017). Promotional Mix Promotional mix can be defined as the mix of the promotional variables that are chosen by the marketing professionals of the organization so that they can achieve their goals. (Refer to Appendix 2) IMC Integrated marketing communication is related to the use of the marketing strategies so that the communication can be optimised and the message can be sent to the stakeholders of the brand. IMC is mainly related to the recognition of the boundaries related to the promotional mix. The communication of subway is done with the help of the website of the company and the promotional activities in the stores. Objectives and Strategy The objectives of the Subway are, to provide healthy food options, to target the young group of customers and to keep the food as fresh as possible. The strategy of the organization is mainly related to the offering of high-quality food to the consumers. The major goal is to provide healthy and tasty options of food (Aghaei et al. 2014). People The people or the target customers of the organization are mainly the young population of the country who are health conscious and are looking healthy options in ice-creams. Process The process of marketing related to Subway is done with the help of the website of the organization. The other process of promotion is related to the distribution of flyers to the customers who visit the stores of Subway (Jin, Kim and Kim 2015). Physical Evidence The physical evidence is related to the people or the customers who consume the products or services offered by the organization. The consumers in this case are the target group of the organization who are the young population of the country (Hisrich and Ramadani 2017). Place The place of the marketing activities of Subway is in Sydney, Australia. The consumers of this area are already related to the organization as they already have their stores here. The promotional activities will be easier for Subway in this area as they already know the market and their needs. Intensity The intensity of coverage of the market and the promotional activities is related to the distribution of the products in the market and the target customers. The main aim of Subway is to start the supply of ice-cream in all the stores which are operating in Australia. The different strategies related to the distribution of products are, intensive distribution, exclusive distribution and selective distribution (Khan 2014). Strategy The strategy that is undertaken for the promotional activities is to depict the product in such a way so that it supports the objective of Subway to offer products which are related to health benefits. Recommendation Subway is recommended to use the promotional activities in such a way so that the consumers can understand the health benefits of the products. The ice-cream is prepared in an organic manner and the cups are also bio-degradable in nature. This enables the organization in operating in a sustainable manner. The sustainable operation of Subway will contribute in the success of the newly launched product. References Aghaei, M., Vahedi, E., Kahreh, M.S. and Pirooz, M., 2014. An examination of the relationship between services marketing mix and brand equity dimensions.Procedia-Social and Behavioral Sciences,109, pp.865-869. Aras, M., Syam, H., Jasruddin, J., Akib, H. and Haris, H., 2017, July. The Effect of Service Marketing Mix on Consumer Decision Making. InInternational Conference on Education, Science, Art and Technology(pp. 108-112). Bahadir, S.C., Bharadwaj, S.G. and Srivastava, R.K., 2015. Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics.Journal of International Business Studies,46(5), pp.596-619. Hanssens, D.M., Pauwels, K.H., Srinivasan, S., Vanhuele, M. and Yildirim, G., 2014. Consumer attitude metrics for guiding marketing mix decisions.Marketing Science,33(4), pp.534-550. Hisrich, R.D. and Ramadani, V., 2017. Entrepreneurial Marketing Mix. InEffective Entrepreneurial Management(pp. 75-99). Springer International Publishing. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Jin, N., Kim, J. and Kim, K.H., 2015, June. THE SERVICE MARKETING MIX EFFECT ON CUSTOMER EXPERIENCE AND CUSTOMER EQUITY IN THE SERVICE INDUSTRY. In2015 Global Fashion Management Conference at Florence(pp. 838-844). Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Liu, Y., Li, K.J., Chen, H. and Balachander, S., 2017. The Effects of Products Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency.Journal of Marketing,81(1), pp.83-102. Subway.com (2018). [online] Available at: https://www.subway.com/en-au [Accessed 17 Jan. 2018].